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different,
better,
scaley-er.
the factory is a new kind of production house for digital advertising media. Our main business is the production of high-volume digital advertising material for all devices, publishers and markets.
We produce digital advertising media for all devices, publishers and markets.
Problems detected and solved
the factory focuses on the three main problems of Digital Display Production and Adaptation:
- Efficiency of Productions
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- Effectiveness of the Campaigns
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- Cost of productions
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1.
Efficiency of Productions
Infrastructure
So many various digital media channels, so little control. Suppliers lack the necessary infrastructure and / or processes to efficiently produce in high volumes, which causes disproportionate costs.
Resource allocation
Every production has its own unique requirements and demands the skills of a specialized team. Most vendors often attribute the wrong combination of developers and creatives, resulting in sub-optimal results.
Missing processes
Automation as well as standardized processes are often a missing link in the production of digital advertising media. This leads to inefficient productions and, in most cases, to administrative chaos.
Infrastructure
So many various digital media channels, so little control. Suppliers lack the necessary infrastructure and / or processes to efficiently produce in high volumes, which causes disproportionate costs.
Resource allocation
Every production has its own unique requirements and demands the skills of a specialized team. Most vendors often attribute the wrong combination of developers and creatives, resulting in sub-optimal results.
Missing processes
Automation as well as standardized processes are often a missing link in the production of digital advertising media. This leads to inefficient productions and, in most cases, to administrative chaos.
Economic Orientation
The industry focuses on media buying and the placement of ads. The production itself is often neglected or secondary.
Branding and advertising experience
Each ad must be viewed individually to give the campaign maximum exposure. Suppliers often lack the necessary branding and advertising experience to powerfully stage creations.
Know-how in performance
Each format demands individual attention to generate maximum advertising efficiency. Many vendors lack the experience to generate clicks and high click-through rates.
Agency charges
The production of digital advertising campaigns is costly and the roll-out of various formats and motives to agency rates is a costly undertaking.
Outsourcing
Digital productions should be implemented with the same standards as the first creation. In everyday life, the productions are usually outsourced to low-cost suppliers who lack the necessary branding, advertising and performance marketing experience.
Administrative Costs There are large internal processing costs for the control and quality assurance of the agency work produced.
The solution: Decoupling of creation and production
Optimising efficiency, effectiveness and cost by separating creative performance from advertising production
| Creative agency | the factory |
|---|---|
| Specialist in creation | Specialist in production |
the factory has the processes, resources, infrastructure and experience to take over the entire production of your ad campaigns, maximising both efficiency and effectiveness.
Our promise = Your advantage
- Improved production efficiency through partial automation, proprietary technologies and standardised production processes.
- Improved effectiveness of the advertising media campaigns through the need-based use of specialists.
- Reduction & Optimisation of production costs through relocation and lean structures.
Maximise your return on investment.
As the production volume increases, different economies of scale come into play.
The greater the volume of production, the greater the potential for savings through automation, standardized processes, the need-based use of specialists and more cost-effective teams through the relocation of production to South Africa.
- We only do the production. Brand management / strategy stays with current creative agency.
- We work with fixed prices per format – there is no accounting according to time expenditure.
- We give a 100% “first-time-right guarantee” – mistakes are fixed for free.
- We reduce errors & production time through automated quality controls in our software.
- We enable changes in the production process and thus reduce downtime and additional cost.
- We work with dynamic offer templates, that can be adapted in real time.
- We offer free online storage including file management of the campaign material.
- We ensure the structured handling of all data by our specially developed software.
With tailor-made banners, we react very fast to seasonal and local requirements of the various European markets.
As the world’s leading data-driven travel advertising platform, Travel Audience connects advertisers with the largest network of travel publishers.
Our custom-built and fully interactive rich media banner ads allows users to easily calculate a loan of their choice in just two simple steps: while simultaneously showing Cembra’s dedication to excellent client service and driving traffic to their flexible loan services.
Our campaigns for Huawei smartphones consist of beautiful large format banners with great animations – with the purpose to always communicate the special characteristics of the respective devices.
With tailor-made banners, we react very fast to seasonal and local requirements of the various European markets.
As the world’s leading data-driven travel advertising platform, Travel Audience connects advertisers with the largest network of travel publishers.
